E-Business Management

Introduction to E-business To Debbie and Richard Introduction to E-business Management and strategy Colin Combe AMSTERDAM  capital of Massachusetts  HEIDELBERG  capital of the United Kingdom  NEW YORK PARIS  SAN DIEGO  SAN FRANCISCO  capital of Singapore  SYDNEY Butterworth-Heinemann is an imprint of Elsevier   OXFORD TOKYO Butterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP 30 Corporate Drive, cortege 400, Burlington, MA 01803 First edition 2006 right of first topic ß 2006, Elsevier Ltd. All rights reserved No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without the prior(prenominal) written permission of the publisher Permissions may be insufficiency directly from Elseviers Science & Technology Rights Department in Oxford, UK: phone: (þ44) (0) 1865 843830; fax: (þ44) ( 0) 1865 853333; email: permissions@elsevier.com. Alternatively you can provide your request online by attending the Elsevier website at hypertext transfer protocol://www.elsevier.

com/ square off/ permissions, and selecting Obtaining permission to use Elsevier material British depository library Cataloguing in Publication Data A enrolment record for this guard is available from the British Library Library of Congress Cataloguing in Publication Data Control minute: 2005938727 ISBN13: 978-0-7506-6731-9 ISBN10: 0-7506-6731-1 For information on all Butterworth-Heinemann publications visit our website at http:/ / loudnesss.elsevier.com P rinted and bound in The Netherlands 06 07 08! 09 10 10 9 8 7 6 5 4 3 2 1 Contents Preface Acknowledgements xiii xvii Chapter 1 Introduction advert issues Defining e-business The phylogenesis of the overbold economy Types of e-business and related industries The growth of e-business Use of the meshing Key people Scope of the book Structure of the book causa studies References 1 1 1 2 4 5 8 10 13 14 18 19 Chapter 2 E-business technology Key issues Introduction The development of the...If you expect to get a full essay, order it on our website: BestEssayCheap.com

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